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| David Vincent Clarke Ltd, 3-4 Westbourne Grove, Hove, Sussex, BN3 5PJ. Tel: 01273 205700 Email: sales@dvc.uk.com Opening hours: Monday-Friday 9.30-5.30 Adobe After EffectsOnline Catalogue | EDITING PROGRAMS information on EDIUS, Premiere Pro, Avid and Vegas software | Adobe Premiere Pro | Adobe After Effects | 
After Effects does an awful lot - here is a pretty comprehensive list of everything it can achieve! Click here to read more. |
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|  | |  | Why After Effects?A common question for those used to Premiere is why use After Effects? After all you can layer up to 99 video tracks in Premiere, do chromakey, lumakey etc.. Why learn a new program? After Effects is intended to be used for special sequences - a title sequence or DVD intro for example. It is not an editing program - that is Premiere’s job. You can use Premiere to select the portions of clips that you want to mix in After Effects. Just make a rough cut in Premiere, then open the project in After Effects. QualityAfter Effects makes better quality effects than Premiere. The rendering of effects is simply better - titles roll smoothly up the screen no matter what the speed - the chromakey is better, does better edges, the slow motion is superior, and you have options for frame blending and motion blur. ControlYou have much more control over your effects than with Premiere: you can set motion paths to accelerate and decelerate through each keyframe giving you much more realistic movement. With Premiere this kind of superior quality effect is only achievable using plug-ins like Boris or the Matrox RT effects. Keyframing is easy and it is very simple to copy keyframes between clips. And everything can be keyframed. For text you can keyframe the point size so that no matter how large the words are on screen the edge is always smooth. You can keyframe movement, rotation and transparency all very easily. With the Production pack you can even keyframe the speed of the clip making it speed up and slow down. SimplicityAt first After Effects may look complicated. In fact, after you learn some of the basics it gets easy. You apply effects to clips and control them all in the same way. “Real Time” PreviewsThe main preview window shows you all the changes you make as you make them. After Effects has a sophisticated RAM PREVIEW function. Essentially it makes up your composition in RAM, rather than to disk and plays it straight away on screen. If it can’t cope with the complexity of the effects it drops the quality so that it will always at the right speed. Not real time in the DV Storm or RT.X100 sense of the word but it does mean you can see ALL of the effects on offer without performing a proper render. Normally in After Effects you do not have any output to TV - everything is on your PC screen. Some cards, like the Matrox and Canopus range, have a WYSISYG plug in - this effectively allows you to see the contents of the preview screen on the TV attached to the card. Lots Of EffectsThere are loads of filters and effects available and you may find that you never use some of them, or you may find so many options daunting. It is well worth investing not just in the software but a good training guide - like the Total Training Videos, aDVC After Effects Introduction Course or even simply a good manual - there is a very easy to follow book available, “Creative After Effects” by Angie Taylor, that is a very good place to start. After Effects - now at version 6.5 - is available in two flavours: Standard and Production Pack. The Production Pack is full of more specialised effects like motion tracking, time remapping and more sophisticated 3D. |
|  | What are some of the cool features of After Effects?There is only one version of After Effects now - Professional, which means motion tracking, keyframable slow motion etc are always there. After Effects also has some significant new features: Puppet tool This is an amazing tool. Take a picture of a person - either a photo or a graphic, and add points at the joints. Then you can pick up part of the figure - the hand for example - and start moving the mouse around and you suddenly have an animated character! This tool is easy to use and you can quickly create interesting and downright silly animations. It can be used for just taking a picture of a real person and making his figure realistically touch a button that he did not actually touch or making a character jump around the screen. Expect the internet to be suddenly flooded with animations of George Bush and Gordon Brown dancing together! Brainstorm In After Effects you can keyframe everything. Sometimes, though, you can play for ages trying to get a look you like without actually having a real result in mind. Well now you can get After Effects to play for you. Just choose the parameters you want to change and choose Brainstorm and After Effects presents you with several possible variations. Click on the ones you like the look of, saying "I want a bit of that mixed with a bit of that etc.." and click Brainstorm again. Carry on until you get something you like. Vector painting Photoshop paints in pixels. This means that as you zoom into an image you see bigger and bigger dots until the image is lost. Illustrator draws vectors - images that you can zoom into and they stay crisp. ALthough you could paint before in After Effects, with this version the Illustrator engine is now used and you can draw all sorts of shapes. There are also some really cool animation helpers that can take these shapes and then make abstract animations from them (and apply a Brainstorm to get the computer to make some choices for you). This is great for generating interesting animated backgrounds for titles, DVD menus etc.. Better Photoshop integration Photoshop now does video but that's not the only thing that has changed. In Photoshop you can take a layer and add lots of "blending options", such as glow, bevel, texture, stroke etc.. The only problem was once you had a look you like you would essentially freeze it and then bring it into After Effects. Now if you open a Photoshop file if you want you can choose to bring it in with the blending modes now editable in After Effects. This means that they are now also something you can animate! Excellent for titles. Vanishing Point A really cool tool. Vanishing Point was added to Photoshop for still images. Say you wanted to take a logo and put it on a building so that it matched the perspective of a wall and looked like it was real - then Vanishing Point let you draw meshes over the still image which defined the shape of the building in reality. Now with After Effects CS3 you can bring these Vanishing Point files into After Effects and then start to fly around the building! As we have not yet reached the technology of Blade Runner (assuming you saw the Ridley Scott movie) when you fly to something that cannot be seen in the photograph you end up with a black space. However this tool wiAs there is now only one version of After Effects, not a Standard and Professional, at least you know all the features you have read about will be in the final you buy. ll be great for taking, for example, a hi-res still of a building and adding a subtle movement to it for a more interesting establishing shot. |
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64-bit performance Work more quickly with groundbreaking 64-bit performance that dramatically improves the experience of creating HD and higher resolution content. Streamlined tools and tight Adobe integration also accelerate your workflow. Innovate visually Express your visual ideas with freedom. Adobe After Effects CS5 revolutionizes motion design with an open-ended environment that fosters creative experimentation. Composite efficiently Realize your vision quickly and efficiently by drawing on a broad and deep set of tools designed to help you solve any creative challenge Deliver everywhere Master modern media: Deliver your completed projects to the widest range of formats, from large format feature films and high-definition television to websites and mobile devices Unlimited creative options Manipulate moving and still images using hundreds of effects that stylize,distort, shatter, and more. Combine effects to create Hollywood-caliber visual effects. Create grids, radiowaves, particles, and more. Text and vector graphics creation and animation Create text and vector graphics in After Effects using familiar Adobe tools, and then animate these elements to create visually innovative motion graphics. AVC Intra and enhanced RED support Work natively with tapeless footage from the newest high-quality Panasonic cameras thanks to AVC-Intra 50 and AVC-Intra 100 support. Work natively with RED R3D formats, and gain additional controls for working with raw footage. Comprehensive masking and keying tools Control which portions of a layer are visible by drawing and animating masks. The revolutionary new Roto Brush tool handles rotoscoping in a fraction of the time. Remove bluescreen and green screen backgrounds with the award winning Keylight. Dozens of enhancements Realize productivity gains from dozens of customer-requested refinements. Enhancements include a new Refine Matte effect, the ability to align layers to a compositionÍs boundaries, and importing additional Adobe Photoshop adjustment layer types. Colour lookup table (LUT) support Easily manage consistent colour in your workflow with popular colour LUT formats to simulate film and alternate devices or to apply different looks to your footage.
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|  | System SpecificationsMacintosh - Multicore Intel processor with 64-bit support
- Mac OS X v10.5.7 or v10.6
- 2GB of RAM
- 4GB of available hard-disk space plus 2GB of space for optional content; additional free space required during installation (cannot install on a volume that uses a case-sensitive file system or on removable flash-based storage devices)
- 1280x900 display with OpenGL 2.0-compatible graphics card
- DVD-ROM drive
- QuickTime 7.6.2 software required for QuickTime feature
- Broadband Internet connection required for online services
Windows - Intel Pentium 4 or AMD Athlon 64 processor (Intel Coreÿ2 Duo or AMD Phenom II recommended); 64-bit support required
- 64-bit operating system required: Microsoft Windows Vista Home Premium, Business, Ultimate, or Enterprise with Service Pack 1 or Windows 7
- 2GB of RAM
- 3GB of available hard-disk space plus 2GB of space for optional content; additional free space required during installation (cannot install on removable flash-based storage devices)
- 1280x1024 display with OpenGL 2.0-compatible graphics card
- DVD-ROM drive
- QuickTime 7.6.2 software required for QuickTime features
- Broadband Internet connection required for online services
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After Effects does an awful lot - here is a pretty comprehensive list of everything it can achieve! Click here to read more. |
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Online Catalogue | EDITING PROGRAMS information on EDIUS, Premiere Pro, Avid and Vegas software | Adobe Premiere Pro | Adobe After Effects  | INFO AND GUIDES | Click here for details instructions on how to find us. | Download our PDF brochure, or complete this form to request a copy by post. | Subscribe to the DVC email newsletter, which summarises the latest news items from the blog every month. Just click here to send us your email address. | Visit the DVC Blog for up-to-the-minute news and information. |
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